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Mediterranean Ventures

E-Commerce & Consumer · Three markets

E-commerce brand: launching across three markets with integrated IT and campaign infrastructure

An e-commerce brand launching across three markets with integrated IT and campaign infrastructure.

E-commerce brand: launching across three markets with integrated IT and campaign infrastructure

Challenge

Launching an e-commerce brand across three markets at once.

Approach

Product launch sequencing across the three markets, integrated IT and campaign infrastructure, customer journey mapping and campaign automation design, with performance tracking in each market.

Outcome

The brand launched across three markets on one integrated infrastructure, with acquisition, conversion and retention tracked per market and reviewed quarterly.